There are many types of customers and potential customers in the market for products and services. Demographic data is the statistical information regarding a population. Examples of demographic data include age, gender, married/not married, children/no children, educational level completed, and income level to name a few. Psychographic data is the information about a customer’s interests, values, and personality traits. Examples of psychographic data categories are values, leisure activities, attitudes, and interests.
Watch this video to learn more about demographics and psychographics: Difference Between Demographics and Psychographics/Marketing
Using what you have learned, use the following questions to guide your writing:
Explain the purpose of demographics in marketing research.
Describe examples of demographics and their impact on determining the customer group for a brand.
What are psychographics and their purpose? Provide examples to illustrate your points.
Is it necessary to determine both demographics and psychographics to determine the target group of customers? Why or why not?
Lesson 01 – Discussion
A major concern for many health professionals is the belief that marketing “creates” needs. Explain the complexity of this issue.
Minimum of 250 Word
At least 2 Reference
One reference can be from the text book
Textbook: Essentials of Health Care Marketing 9781284094312 Eric N. Berkowitz Jones & Bartlett Publishers
The refence for that textbook is:
Berkowitz, E. N. (2017). Essentials of health care marketing.
Marketing research is conducted to collect, record, analyze, and interpret data relative to your business market and product category. Global market research is done with the same purpose; however, the scope of the research is for organizations conducting business on a worldwide scale.
Read this article comparing domestic market research and international market research: The 8 Major Differences Between Domestic and International Market Research
There are many tools available for market researchers online. One of these tools is Google Trends. Please access Google Trends to learn more about how this site works.
Enter the search term “baby formula”. On the results page, make note of the trends in the United States. Select Worldwide. Make note of the trends worldwide.
Another tool is Statista. Access this site and enter the search term “baby formula”. On the results page, make note of the search results categories.
Finally, another free tool is the Google Dataset Search. Access this site and enter the search term “baby formula”. Make note of the type of data available within this tool.
Using what you have learned from these sites, use the following questions to guide your writing:
Explain the types of information you can find using each marketing research tool.
Analyze and explain the purpose of using each of the marketing research tools.
Explain which of these tools you would use to determine where the greatest need for baby formula is. Provide evidence from the tools to defend your position.
Explain why it is important to utilize more than one tool to determine marketing opportunity for brands?
An entrepreneur is someone who decides to either create a new product or an improved product with the purpose of filling a need in the market that is not being met. The entrepreneur assumes the risk of marketing this new product or service but also benefits from revenues earned. There are other benefits as well. The entrepreneur is their own boss and can embrace creative freedom. Entrepreneurs take pride in what they are doing and are passionate about their venture. They are also responsible for getting the word out about their new product to build brand awareness. One of the most powerful tools to accomplish this in the digital world is through social media platforms.
Watch the following video that introduces the role of social media marketing: What is Social Media Marketing?
As an entrepreneur launching a new brand of snack mix, you have determined that social media is going to be an inexpensive, expansive method to promote your new products and services.
Using what you have learned, use the following questions to guide your response:
Which 2 social media platforms are going to provide the most exposure for your brand and why?
Which social media platform will not be appropriate for your brand and why?
What is 1 way you can optimize your product description?
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write a short paragraph (no more than 300 words) explaining the structure of non-store retailers and how the choice of channel changes aspects of the business plan.
Other than Microsoft Office and Quicken, what are two common software products that are used in your workplace or organizations within your field of study? Can you provide an explanation and practical examples of how the software is used? In replies to peers, consider one of the following:
Your experience with the identified software
Advantages and disadvantages
Available alternate software that could be considered
Field of Study is Marketing — Must have proper citations
Research Brief sections on eBay : See formatting examples uploaded of Research Brief, explained in module recording and module PPT.
Background and Brief History
Research Objectives – 5 good ones
Methodology / Study Design
Target Markets (Geography)
Target Participants – Screening Criteria
From slide 35 on power point is about this
Fall 2022 ADV 6805 GSC Online – Module 2 Research Brief and Design – YouTube
From 1:10 is about this ^
Week 9 Assignment – Part C: Developing the Marketing Mix
For this assignment, you will conclude your marketing plan by developing your hypothetical company’s pricing and distribution strategies and integrated marketing communications plan.
Note: You should make all assumptions needed for the completion of this assignment.
Create the third part of your marketing plan in 6–8 pages using the Part C Marketing Plan Template [DOCX]:
Explain how you will use the feedback you received on Part B of your marketing plan to improve your plan.
Develop the company’s pricing strategy including a rationale for the approach chosen.
Develop the company’s distribution strategy, including a rationale for the approach chosen.
Develop the promotional mix (message, media, advertising, public relations, sales promotion, personal selling) appropriate for the target market.
Develop the online and direct marketing plan most relevant for the product or service and target market.
Develop a social-responsibility or cause-related marketing plan most relevant for the product or service and target market.
Use at least three sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
Part C Marketing Plan Template [DOCX].
The specific course learning outcomes associated with this assignment are: