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Marketing

Critical ThinkingMax Marks-15 Reading required: – Read Chapter 10, 11, 15 and

Critical ThinkingMax Marks-15
Reading required: – Read Chapter 10, 11, 15 and 17 carefully and then answer the following questions based on your understanding.
Grocery chains such as Abdullah Al-Othaim Markets track consumers’ purchasing habits through store loyalty cards like Iktisab. These cards collect purchasing data and build consumer profiles. How can grocers like Abdullah Al-Othaim Markets use these data to create value for the firm and consumers? Chapter-10. (4 Marks) (Minimum 150 words)
Identify a specific brand of your choice from the local market that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity? Critically examine based on the concepts discussed in Chapter-11. Chapter-11 (4 Marks) (Minimum 150 words)
Coupons and rebates benefit different distribution channel members. Which would you prefer if you were a manufacturer, a retailer, and a consumer and why? Explain based on the concepts discussed in Chapter-15.Chapter-15 (3 Marks) (Minimum 150 words)
Some argue that retailers can be eliminated from the distribution channel because they only add costs to the final product without creating any value-added services in the process. Do you agree with this viewpoint? Are consumers likely to make most purchases directly from manufacturers in the near future? Provide justification for your answers based on the concepts discussed in Chapter-17. Chapter-17 (4 Marks) (Minimum 150 words)
Important Notes: –
For each question, you need to answer not in less than 150 Words.
Support your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articles etc. Use APA style for writing references.

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Marketing

For the watches & jewelry category. Evaluate the role that luxury plays today in

For the watches & jewelry category. Evaluate the role that luxury plays today in shaping or influencing the growth and nature of this category. For instance, how luxury impacts the positioning, the aesthetics, the pricing, the customer experience, … of brands and products in this category.
The pdf may help you, and the word account is 400.

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Marketing

i have a research that almoste finish but there are some missing parts.backgroun

i have a research that almoste finish but there are some missing parts.background and rational
methodology and sample & measure used ( that part should highlight the source of all the measures adopted in the study)and please check my work if there is any corrections I appreciate it.

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Marketing

Week 9: Interactive Learning Activity 9.1 Learning Outcomes: Determine the vario

Week 9: Interactive Learning Activity
9.1 Learning Outcomes:
Determine the various types of branding strategies used by firms.
9.2 Action Required:
Read Ch-13 “Services: The Intangible Product” from Dhruv Grewal and Michael Levy (2022)“Marketing” (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3.
See the following video links and read the Video Summery.
Delivering high-quality service is a top priority at FedEx. The company seeks to offer excellent, consistent service across all communication channels and through the entire customer experience. This philosophy permeates the entire organization. Attention to service quality helps to generate customer loyalty and repeat business, which is one key to FedEx’s success.
Video Link:
FedEx: Excellence in Customer Service- https://www.viddler.com/embed/55dcd635
9.3 Test your Knowledge (Question):
Discussion Question #1: The video states that FedEx knows how important it is to understand customers’ expectations. Which gap in the Gaps Model is FedEx addressing by learning about customer expectations, and what are some key customer expectations FedEx has designed its service to address?
9.4 Instructions
Answer this question in test your knowledge section.
Post your answer in the discussion board using the discussion link below
(Week 9: Interactive learning Discussion)

Categories
Marketing

Week 9: Interactive Learning Activity 9.1 Learning Outcomes: Determine the vario

Week 9: Interactive Learning Activity
9.1 Learning Outcomes:
Determine the various types of branding strategies used by firms.
9.2 Action Required:
Read Ch-13 “Services: The Intangible Product” from Dhruv Grewal and Michael Levy (2022)“Marketing” (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3.
See the following video links and read the Video Summery.
Delivering high-quality service is a top priority at FedEx. The company seeks to offer excellent, consistent service across all communication channels and through the entire customer experience. This philosophy permeates the entire organization. Attention to service quality helps to generate customer loyalty and repeat business, which is one key to FedEx’s success.
Video Link:
FedEx: Excellence in Customer Service- https://www.viddler.com/embed/55dcd635
9.3 Test your Knowledge (Question):
Discussion Question #1: The video states that FedEx knows how important it is to understand customers’ expectations. Which gap in the Gaps Model is FedEx addressing by learning about customer expectations, and what are some key customer expectations FedEx has designed its service to address?
9.4 Instructions
Answer this question in test your knowledge section.
Post your answer in the discussion board using the discussion link below
(Week 9: Interactive learning Discussion)

Categories
Marketing

China Life Stock Market Abalysis 1. What companies have been acquired -Collect

China Life Stock Market Abalysis
1. What companies have been acquired
-Collect dates of acquired
-purchase price for acquisitions
-Industry Analysis of acquisitions
2. Competitive Analysis Globally(A Competitor analysis, also referred to as a competitive analysis, is the process of identifying competitors in the industry and researching their different marketing strategies. The Objective: It’s a Qualitative analysis compares for their competitors
-Asia
-Europe
-US
3. What is the percentage of insider shares(Objective is to find out the ownership of the structure of the company. We will be Evaluating)
-Founder shares
-Corporate shares
-Executive shares
-Retail shares
4. Product Positioning(Product positioning is a form of marketing that presents the benefits of your product to a particular target audience. Through market research and focus groups, maketers can determine which audience to target based on a favorable responses to the product.
-Does it have a sustainable competitive edge/advantage-in regard to the business model, brand, distribution, operations, patent ownership/ intellectual property, unique ability to innovate, etc?(these are not easily overcome by competitors)
-Does it solve a major problem or pain point in a big way

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Marketing

Introduction The material in this unit will provide an overview of the importanc

Introduction
The material in this unit will provide an overview of the importance of strategic planning to the marketing process and its relationship with the marketing plan. You will learn how marketing drives all business activities in the profit and not-for-profits sectors. The unit will focus on the importance of developing a strategic plan and a marketing plan to guide business activity and provide you with the framework to develop both in a manner that provides value to your organization. Finally, the importance of developing metrics, or measures, to evaluate the success of strategic plans and marketing plans is highlighted.
Reading Assignment
· Tanner, J. & Raymond, M.A. (2016). Principles of marketing. Open Textbooks for Hong Kong. Licensed under a Creative Commons by-nc-sa. Read online at: https://www.opentextbooks.org.hk/ditabook/16010
Read Chapter 2 and Chapter 16
In the reading for week two, you will be introduced to strategic planning and the development of the marketing plan and the importance of both in fostering successful business activity. Chapter Two examines the strategic planning process companies go through in order to develop, price, promote and sell their products and services. Chapter Sixteen discusses marketing planning roles, the parts and functions of the marketing plan, forecasting, and the structure of a marketing plan audit. The combination of both provides marketers with the structure for success and the guidance that they need to reach their goals.
Discussion Forum
Review the material in Chapter Sixteen on The Marketing Plan.
In addition to CMOs, why do you believe so many other employees participate in marketing planning?
What is the most important part of a marketing plan? Why? What is the least important? Why?
What is the most important part of a marketing audit? Why? What is the least important part? Why?
Go to the discussion forum for Unit 2 and engage in a dialogue with your classmates on the above issues and any other perspectives you have on international business. You are expected to make at least three posts to the discussion forum during the course of the discussion period.

Categories
Marketing

Introduction The material in this unit will provide an overview of the importanc

Introduction
The material in this unit will provide an overview of the importance of strategic planning to the marketing process and its relationship with the marketing plan. You will learn how marketing drives all business activities in the profit and not-for-profits sectors. The unit will focus on the importance of developing a strategic plan and a marketing plan to guide business activity and provide you with the framework to develop both in a manner that provides value to your organization. Finally, the importance of developing metrics, or measures, to evaluate the success of strategic plans and marketing plans is highlighted.
Reading Assignment
· Tanner, J. & Raymond, M.A. (2016). Principles of marketing. Open Textbooks for Hong Kong. Licensed under a Creative Commons by-nc-sa. Read online at: https://www.opentextbooks.org.hk/ditabook/16010
Read Chapter 2 and Chapter 16
In the reading for week two, you will be introduced to strategic planning and the development of the marketing plan and the importance of both in fostering successful business activity. Chapter Two examines the strategic planning process companies go through in order to develop, price, promote and sell their products and services. Chapter Sixteen discusses marketing planning roles, the parts and functions of the marketing plan, forecasting, and the structure of a marketing plan audit. The combination of both provides marketers with the structure for success and the guidance that they need to reach their goals.
Learning Journal
One theme of Unit 2 is planning. Make a journal entry that answers the following question: What skills and knowledge do you need to possess in order to develop a useful marketing plan?

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Marketing

. Learning Outcomes: 1. Outline an understanding of the global competitive envir

.
Learning Outcomes:
1. Outline an understanding of the global competitive environment and the changing marketing practices.(CLO-2)
2. Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer’s decision. (CLO-3)
3. Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. (CLO-4)
Critical ThinkingMax Marks-15
Reading required: – Read Chapter 10, 11, 15 and 17carefully and then answerthe following questions based onyour understanding.
1. Grocery chains such as Abdullah Al-Othaim Markets track consumers’ purchasing habits through store loyalty cards like Iktisab. These cards collect purchasing data and build consumer profiles. How can grocers like Abdullah Al-Othaim Markets use these data to create value for the firm and consumers?Chapter-10. (4 Marks) (Minimum 150 words)
2. Identify a specific brand of your choice from the local marketthat has developed a high level of brand equity. What specific aspects of that brand establish its brand equity?Critically examine based on the concepts discussed in Chapter-11. Chapter-11 (4 Marks) (Minimum 150 words)
3. Coupons and rebates benefit different distribution channel members. Which would you prefer if you were a manufacturer, a retailer, and a consumer and why? Explain based on the concepts discussed in Chapter-15. Chapter-15 (3 Marks) (Minimum 150 words)
4. Some argue that retailers can be eliminated from the distribution channel because they only add costs to the final product without creating any value-added services in the process. Do you agree with this viewpoint? Are consumers likely to make most purchases directly from manufacturers in the near future? Provide justification for your answers based on the concepts discussed in Chapter-17.Chapter-17 (4 Marks) (Minimum 150 words)
Important Notes: –
• For each question, you need to answer not in less than 150 Words.
• Support your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articles etc.
• Use APA style for writing references.
Good Luck

Categories
Marketing

Complete the following LinkedIn Learning Course and summarize your learnings by

Complete the following LinkedIn Learning Course and summarize your learnings by answering the 3 questions below in a 1-2 paragraph format. Use full sentences with proper spelling and grammar.
In your written summary, please answer the following questions:
What is something you learned that surprised you?
What is something you learned that you could see yourself using or thinking about in the future?
What is something you wish the course covered but didn’t?
Click the link below or HERE to access the course “Creating Your Personal Brand”:
https://www.linkedin.com/learning-login/share?forc…